At the time this post uploads, Conan “Coco” O’Brien will have been off the air for a couple of days. I won’t re-hash the O’Brien-vs.-Leno/NBC fight here (if by some incredible circumstance you missed it, go to Gawker‘s great coverage of Late Night Wars 2). I’ll just say that on Friday night, O’Brien confirmed was so many of us had always suspected: that he is one classy, classy act. I can’t wait to see what he does next.
Whatever Coco does, though, I hope he and his management team have the savvy to realize one thing: the Team Coco fans that got the story such huge coverage are a key demographic that doesn’t watch late-night television.
Many have noted that if all the Team Coco members making such a fuss over O’Brien’s dismissal from The Tonight Show had actually, y’know, watched the show, O’Brien would not have been fired. But comments like this miss the point, a point that no one involved in the fight seemed to be cognizant of (or, perhaps, didn’t want to discuss). Late-night talk shows are of little-to-no interest to the upcoming and current generation, the 18-to-34 year olds that advertisers value so highly. They may watch them, but they only watch the segments that interest them, and they prefer watch them online, via means both legal and illegal. What’s more, the proliferation of set-top boxes such as Tivo and Roku, as well as Blu-Ray boxes that support streaming, all are beginning to dramatically and swiftly increase the usage of the Internet as living room entertainment. Netizens are no longer constrained to sitting in front of their monitors to watch online content. Now, the content of their choice is sent right to their television, when they’re ready to watch it.
In the end, The Tonight Show no longer means to the current and upcoming generation of comics and comic fans what it meant to O’Brien and Leno’s generation. It’s a relic, sailing into the irrelevant pop-culture past with Leno at the helm, and O’Brien should be grateful that he got off that sinking ship when he did.
Moving to the Internet would be a move towards the future. Think about where the Internet will be in five years (if you can–it’s hard to conceptualize, frankly, when you think about where it was five years ago). Now think about where broadcast television will be. The DTV switch-over has been a seventeen-sided clusterfuck. People all over the nation who relied on the analog signal bought converter boxes (or new HD-compatible TVs!) and were still unable to get the signal because the government didn’t mandate upgrades to the transmitter towers. Networks continue to promote “reality” programming to cut production costs.* They still obsess over controlling their content by restricting access–Hulu.com is considering charging subscription fees, for example. Like the beleaguered newspaper industry, the major networks continually miss the boat when it comes to the Internet. They’re trying to make up ground, but in the end the consumer’s habits have changed. Consumers aren’t going back to 20th-century ways of consuming media, and if you don’t believe that, ask the good folks over at the RIAA how trying to stop MP3s worked out for them.
Will Internet TV be able to offer O’Brien an annual salary of millions, the way NBC did? Of course not, not immediately. The revenue isn’t there yet. However, thanks to NBC, Conan’s walking away with millions. He can afford to take some time to explore Internet options. Why not check out Revision 3, or Cracked.com, or even the more ‘Net-savvy networks like Cartoon Network? Why not try doing a podcast for a while, a la Adam Carolla or Ricky Gervais? Why not make the rounds of well-known podcasts and be a guest for a while, to figure things out (hint: O’Brien would make a fantastic DiggNation guest)? O’Brien’s got a built-in new media audience that wants to support him; he should start reaching out to them in their natural habitat–online.
This has nothing little-to-nothing to do with television, but there’s been a delightful meme making its way around LJ, Dreamwidth, and other blog sites this weekend. Fantastic Fangirls christened it Chromatic Comics, and simply put, the bloggers took their favorites comic book casts and re-cast them with non-white actors. The results are brilliant and thought-provoking:
Handyhunter’s Chromatic Marvel
Bossy Marmalade’s Chromatic Marvel
Entwasian’s Chromatic Buffy
Trascendenza’s nuTrek and DC Comics
I’m sure there’s more out there, but the point, as beautifully put by FF’s Sigfrid, is this:
The next time someone says that people of color aren’t cast in geek franchises because there aren’t enough qualified actors for the roles, feel free to link them to any of these.
*Except for ABC. Thank goodness for ABC.
